Complex - Designer James Flemons on Dressing Rihanna's Entourage and Cam'ron's Groundbreaking Style
Flemons, 27, is the founder and designer behind Phlemuns, an androgynous, envelope-pushing label that’s been worn by everyone from Kelela to Solange, to Dev Hynes and Miley Cyrus. Now, thanks to his friendship with Le Brock, he can add Rihanna’s onstage entourage to the expanding list of influential movers and twerkers he’s had a hand in dressing. At Le Brock's invitation, Flemons assisted her in creating looks for dancers, the orchestra, and a custom dress for Rihanna's backup singers across each of her VMA performances. “Rihanna’s really dope, she has amazing style, and she’s such a badass,” Flemons tells Complex, noting that she manages to look amazing in everything she wears. “It’s kind of crazy how she possesses that magic.”
