DAZED - PHLEMUNS is the label breathing life into LA’s fashion scene
James Flemons, the designer behind Los Angeles-based, demographic-free label PHLEMUNS, creates pieces that both embody the eccentric spirit of the 80s and 90s and have a timeless, futuristic-vintage feel. The former Opening Ceremony employee battled with asthma growing up and was thrust into art as a result of his inability to be active, picking up a pencil and becoming interested in sketching and design at the age of ten.
His brand, which draws major inspiration from pop icons of the past like Xtina, Lil’ Kim and Deee Lite, is not driven by trend or the direction of the market, but rather focuses on creating unique pieces that will remain wearable throughout the years – and has won fans in style trailblazers including Solange, and Miley Cyrus. We caught up with Flemons to discuss giving a voice to black artists in the community, how he is inspired by the "ugly", and how PHLEMUNS is deeper than the denim he’s previously been known for.