i-D - meet the designers putting the new back into new york
Name James Flemons Age 27 Who are you designing for? My designs are for everyone. I know in fashion you're supposed to have your target market but what's wrong with trying to appeal to everyone? Do you feel pressure to keep up with the pace of fashion? I think I go through waves. I've had many battles with self doubt; wondering if my place in fashion is even relevant because the industry has become so saturated. There's a lot of commerciality in New York, have you found that hard, being a more conceptual brand? I like to think I'm caught between conceptual and reality. I try to make conceptual ideas more tangible and realistic so all different types of people can see themselves in my clothes.