VICE - Phlemuns Is More Genuine Than Ginuwine
James Flemons is an old-school fashion cat who runs a one-man factory out of his duplex in Mid-City, Los Angeles where you can find him cranking out the entire production of his line with two sewing machines and limitless hustle. His tag line, “More genuine than Ginuwine,” describes his personal style as well as the values and standards he puts forth in the creation of his clothing line, Phlemuns.