W - Phlemuns Is the L.A. Designer Dressing All Your Favorite Musicians in Denim, From Solange Knowles to Miley Cyrus
When Solange Knowles likes a designer on Instagram, she really likes them. As in, she goes on her phone and not only double taps their photos, but also leaves comments. One might go as far as deeming her fashion's most enthusiastic Instagram fan.
The 28-year-old designer James Flemons of Phlemuns witnessed this firsthand when Knowles expressed her love for a cinched-waist drawstring dress from his Spring 2016 collection. "Every time I posted it, she somehow found it," the still-bewildered designer from his Los Angeles studio. “I was like, 'If you want it, you can have it! I love you; you’re Solange!'”
Before he knew it, Flemons was collaborating with Solange's company, Saint Heron on a capsule collection featuring multiple colors of the same dress she'd Instagram-stalked. Since then, he's released a total of four collections, most recently a denim capsule, and his clothes have been worn by a range of stylish young musicians including Miley Cyrus, Dev Hynes, Lil Yachty, Kelsey Lu, and Amandla Stenberg.